Two weeks. Every channel. Every dollar. In writing.
Most agencies skip the audit because the audit doesn't bill enough. Ours is the engagement. Two weeks of forensic teardown — paid, organic, lifecycle, marketplace, analytics, infrastructure — delivered as a 25+ page brief, a Loom walkthrough, and a prioritised action board you can run yourself.
Why we start here.
Optimisation without diagnosis is gambling. Most agencies inherit accounts and start changing things in week one — bid strategies, audience structures, creative refreshes — without first proving where the bleeding is. We don't. Audit is the only way to make decisions that compound.
What you actually receive.
Every artefact below is a real document, format, and cadence — not a deck full of stock phrases. Show this list to your last agency and watch what they can produce.
Forensic findings doc
25–40 numbered findings stratified by impact × effort × confidence. Every finding includes: evidence (screenshot or query), the broken assumption, the recommended fix, the expected lift, and the kill criteria for the test that will validate the fix.
Loom walkthrough
Senior operator walks the screen through every section of the brief — conversion tracking architecture, branded vs non-brand split, feed health, lifecycle flow architecture, attribution model, performance against benchmarks. Watchable async by your team.
Prioritised action board
Every finding converted into an actionable card: owner, deadline, success metric, dependencies. P0 / P1 / P2 / P3 stratification. You inherit it whether you engage us or not.
30/60/90 day plan
Sequenced rollout map. Hygiene wins in days 1-30. Architecture changes 31-60. Compounding plays 61-90. Each phase has measurable KPIs the founder can hold against.
Tech stack assessment
Every tool you're paying for, what it's actually doing, what it should be doing, and the consolidation/migration map. Most $5M+ brands waste $30-80K/year on overlapping tooling.
What week-1 actually looks like.
No mystery. No 'we'll figure it out as we go.' Day-by-day, week-by-week, what happens — and who owns it.
Kickoff + access
60-min kickoff call. We collect read-access to ad accounts, GA4, Shopify/CRM, Klaviyo, Triple Whale, Search Console, Helium 10, etc. We never receive admin access during audit. Read-only is enough.
Forensic data extraction
Direct API pulls into our warehouse. 18-month rolling window where data exists. Cross-channel reconciliation. Triple Whale + Shopify + platform-reported numbers compared and any discrepancies surfaced.
Channel-by-channel teardown
Paid Search, Paid Social, Marketplace, SEO, Lifecycle, CRO, Analytics — each gets its own dedicated forensic pass. Findings logged with evidence. Senior operator + reviewer on every channel.
Synthesis + prioritisation
Findings stratified. Cross-channel patterns identified (e.g., 'PMax is cannibalising organic on 14 head terms'). Prioritisation by impact × effort × confidence.
Brief + walkthrough delivery
Brief written. Loom recorded. Action board built. 90-minute walkthrough call with the founder + leadership team. Q&A, refinement. Brief finalised within 48 hours of feedback.
Ownership, not vibes.
RACI on every phase. No 'we'll figure out hand-offs.' Every artefact has a name attached.
| Role | Leads | Contributes | Consumes |
|---|---|---|---|
| Senior operator (lead) | Audit findings + brief | Loom walkthrough, action board | Founder context |
| Senior operator (reviewer) | Cross-channel synthesis | Quality control on findings | Lead operator's draft |
| Founder / CEO | Strategic context, business goals | Access provisioning, kickoff | Brief, walkthrough, action board |
| In-house team (if any) | Account access, historical context | Q&A on legacy decisions | Brief — to inherit if no engagement follows |
Non-negotiables for this phase.
These are the rules our operators are held to. They're in our internal CLAUDE.md. They're in our hiring scorecard. They're here so you can hold us to them.
“We'd been working with our last agency for 18 months. The audit surfaced things they should have caught in month one — a CAPI deployment bug eating 33% of our conversions, a cannibalising PMax campaign, and a $14K/month in agency tooling we didn't know existed.”
Outcome —Audit findings drove a 22% paid efficiency lift in the first 60 days post-engagement.
See the method
against your account.
The audit is the only way to see if our method fits your situation. $5,000. Two weeks. Refundable. You keep the brief either way.