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R
roispends.
[ The Method ]

Five phases.
One operating system.

The audit is the engagement. The plan is a living document. Execution is daily, with senior operators in your accounts and a Friday change log in your inbox. Measurement reconciles to your store's net revenue. Iteration runs on 14-day windows — wins promoted, losers killed without ego.

01
Audit
02
Plan
03
Execute
04
Measure
05
Iterate
01
Phase 01

Audit

Forensic teardown. Where the money's leaking, in writing.

Optimisation without diagnosis is gambling. Most agencies inherit accounts and start changing things in week one — bid strategies, audience structures, creative refreshes — without first proving where the bleeding is. We don't. Audit is the only way to make decisions that compound.

Duration
10 working days
Cadence
Daily standups, weekly review
Owner
Senior operator (1 lead, 1 reviewer)
Open phase
02
Phase 02

Plan

Hypotheses with kill dates. Test register. Channel mix re-cut against payback math.

The plan converts the audit's prioritised findings into a sequenced execution map. Every initiative has a hypothesis, success criteria, and a kill date. Every channel has a budget tied to payback math, not platform recommendations. The plan is reviewed quarterly and revised when data demands it — not when the calendar does.

Duration
5–7 working days
Cadence
2 working sessions + async review
Owner
Senior strategist + lead operator
Open phase
03
Phase 03

Execute

Senior operators in your accounts daily. Skills + MCPs do the reps. Humans make the calls.

Execution is the part most agencies hide because most agencies do it badly. Junior account managers, copy-pasted optimisations, no change log, no QA. Ours is different by design — senior operators with named accountability, AI-native automation for the reps, and a transparent change log every Friday. You always know what changed, who changed it, and why.

Duration
Ongoing — quarter by quarter
Cadence
Daily account work · weekly reviews · monthly strategy
Owner
Lead operator + practice specialists
Open phase
04
Phase 04

Measure

Reporting on net revenue, not platform aggregates. MMM where it matters.

Measurement is the contract between agency and client. If the numbers are wrong, every other phase is on quicksand. We rebuild your tracking server-side, layer multi-touch attribution, add MMM where spend supports it, and reconcile every report against your Shopify or Stripe net revenue. Reports are auditable line-by-line — and we expect you to audit them.

Duration
Ongoing — weekly + monthly + quarterly
Cadence
Weekly scorecard · monthly review · quarterly recalibration
Owner
Analytics lead + lead operator
Open phase
05
Phase 05

Iterate

Tests conclude in 14 days. Wins promoted. Losers killed. Compounding monthly lift.

The first cycle of audit-plan-execute-measure produces an initial lift. The lift after that — quarter over quarter, year over year — comes from disciplined iteration. Tests with kill dates. Winners V2'd. Losers killed without ego. Hypotheses generated continuously. The discipline IS the product.

Duration
Ongoing — 14-day test windows
Cadence
Tests launch & conclude on a 14-day rhythm
Owner
Lead operator + practice specialists
Open phase
[ What this buys you ]

Process is the product.

Most agencies sell capability. We sell discipline. Capability is commoditised. Discipline is rare.

01

Decisions, not decks

We don't ship 60-slide quarterly decks. We ship decisions logged in writing, with reasoning, that your team can hold against us.

02

Friday change log

Every change made in your accounts — operator name, timestamp, expected impact, validation criteria. In your inbox before 5pm Friday.

03

14-day test windows

No 90-day zombie tests. Wins promoted. Losers killed. Compounding monthly lift becomes the operating rhythm.

04

Auditable reports

Every number reconciles to your store's net revenue. Every cell traceable to its source query. Discrepancies surfaced, not hidden.

05

Knowledge transfer built-in

Every engagement designed so it can end. Playbooks documented. Decisions logged. The next CMO inherits a coherent operation.

06

Cross-engagement learnings

Anonymised hypotheses we've tested across the portfolio short-circuit your test queue. The whole portfolio's discipline benefits every client.

[ The fastest way in ]

See the method
against your account.

Book a $5K audit30-min call · no slides