iOS broke your attribution. Most agencies still pretend it didn't.
Pixel-only attribution dropped 40% of conversions to dark mode. CAPI deployments are half-finished. Creative cadences run on vibes. We rebuild the measurement, run a real creative testing pipeline, and report on incremental — not last-click theatre.
What we run.
- 01Meta (Facebook + Instagram, Advantage+ Shopping, Reels)
- 02TikTok Ads + TikTok Shop integration
- 03LinkedIn Campaign Manager (B2B, ABM, lead gen)
Full surface area below ↓
What's broken in most paid-social accounts.
Before any agency starts "optimising," we audit. Here's what we typically find — and what we fix.
Pixel-only tracking, no CAPI
30–45% of conversions never make it back to Meta. The optimiser is making decisions on a partial dataset and underperforming as a result. Most agencies haven't deployed a clean Conversions API integration since 2022.
Creative refresh cadence is 'whenever'
Three ads running for 90 days at declining ROAS. No creative test pipeline. No briefs tied to message-market hypotheses. Production is a bottleneck nobody owns.
Advantage+ left fully open
Audience targeting at default. Placements at default. Bidding at default. The brand is treated like every other DTC brand and the algorithm responds accordingly.
TikTok run as 'Meta but cheaper'
Static creative repurposed from feed ads. No native vertical UGC. No TikTok Shop integration. The creative IS the strategy on TikTok and most accounts ignore that.
B2B running consumer playbooks
SaaS accounts running broad audiences with consumer-grade creative. No ABM layer. No retargeting tied to sales sequences. LinkedIn budget burning at $180 CPL with no MQL definition.
What we run.
Every platform listed below is run by a senior operator who has shipped on it for years — not a junior account manager learning on your spend.
How we audit & operate.
Four steps, repeated quarterly. The rigour is the product.
Tracking stack rebuild
Pixel + CAPI deployed server-side. Event match quality scored. Deduplication verified. iOS 14+ post-back configuration audited. Most accounts gain back 25–40% of conversions in week one.
Creative test pipeline
5 message hypotheses per 30-day window. Brief → production → launch → kill date. Static, video, UGC. Variants A/B'd at message and visual level — not the same hook in three colours.
Audience architecture
Advantage+ with structured audience signals. Cold/warm/retargeting funnels segmented. LAL stacks tested against actual high-LTV cohorts pulled from Shopify or your CRM.
Reporting on net revenue
Triple Whale or Northbeam attribution overlaid with platform-reported. MMM where spend justifies it. Reports show platform ROAS AND blended MER side by side.
Concrete deliverables. Nothing vague.
Every line below is something you can hold, read, or measure against. No 'strategy decks as deliverables'.
- 01CAPI deployment + tracking validation report
- 02Creative test register (rolling 90-day pipeline)
- 03Audience architecture + naming convention
- 04Weekly performance scorecard with net revenue + MER
- 05Monthly creative review + briefing for next cycle
- 06Quarterly attribution model recalibration
Anonymised. Real numbers.
We don't parade logos. We parade math. Brand names disclosed only with written permission.
Email rev 8% → 22% of total + paid CAC −31%
- CAPI deployment recovered 38% lost conversions
- 12 UGC creators tested in 60 days, 3 promoted to evergreen
- TikTok Shop integration drove $180K incremental in Q1
MQL volume +2.4× without raising spend
- LinkedIn ABM layer added at $40K/mo
- Demo-request LP message-match rebuilt
- Cost-per-MQL fell from $480 to $202
The questions buyers actually ask.
Do you produce the creative?
Yes. We run an internal creative pipeline plus a vetted UGC creator network. We brief, source, edit, and ship — including post-purchase iteration off performance signal.
How many creatives do you test per month?
10–25 net-new variants per active account, depending on retainer tier. Each launches with a hypothesis and a kill date. Winners promoted, losers killed within 14 days.
Do you work with brands that have channel conflicts?
We don't take competing brands in the same vertical/category at the same time. If you're a $25M home-goods brand, we won't take your direct competitor — full stop. Public conflict policy.
What about iOS attribution loss?
We rebuild it server-side with CAPI, then validate event match quality. Most accounts recover 25–40% of conversions Meta was missing. We also model incremental lift via geo-tests where the budget supports it.
Two ways in.
Both low-risk.
Book a $5K audit
Two weeks. We forensically tear down your paid social stack. You get the brief, the action board, and a 90-day plan — even if we never work together. Refundable if you don't act on a single recommendation.
- 12–25 page brief (xlsx + pdf)
- Loom walkthrough
- Prioritised action board
- 30-day implementation review
30-min call.
No slides.
Share your screen. Walk us through the dashboard. We'll surface 3 quick wins on the call — yours to run, even if you never engage us. No pitch, no slides, no "next steps deck".
- 30 minutes max
- We watch your screen, not the other way
- 3 specific findings + suggested fixes
- Zero follow-up sequences