Names
on the work.
“100% senior” is a claim only worth making if a real human is willing to put their name on it. Below is the lead operator, the bench, and the rules we work under.
Samarth Sawhney
Senior performance and brand operator. A decade across DTC and SaaS — paid search, paid social, marketplaces, lifecycle, attribution rebuilds, and brand turnarounds. Built the AI-native operator stack that powers the firm: 80+ Claude Code skills written in-house, 14 MCP integrations, direct platform APIs across Google, Microsoft, Meta, TikTok, LinkedIn, Amazon, Klaviyo, Customer.io, and Triple Whale.
Personally accountable on every audit and every retainer. Operates daily inside client accounts with the stack visible to the client. No black box. No hand-off to a junior pod.
- Daily senior-operator account work, named and logged
- Friday change log to client inbox — every change, every reason
- Weekly performance scorecard reconciled to net revenue
- Anomaly alerts cross-referenced against the change log
- Hypothesis register kept publicly visible to the client team
- Monthly strategy review against P&L · quarterly business review
Refusing pure-perf engagements. No competing brands in the same vertical at the same time. Every account change logged with operator name. Reports reconcile to net revenue, always.
Read the full thesis →The four
staffing rules.
These are the rules we work under, publicly held so you can hold us to them. They're also the rules that disqualify most agency models.
Named on every account.
The lead operator is named in writing in the kickoff doc and on every weekly report. No "account team" abstraction.
Daily in your accounts.
Hands on the dashboard, not eyes on the dashboard. Every change logged with operator name, timestamp, and expected impact.
Senior reviewer on every audit.
Every $5K audit ships with a primary operator and a senior reviewer. Two pairs of eyes on every recommendation before it hits your inbox.
Direct line, not a ticketing queue.
Slack channel + named operator + weekly live review. No PM intermediaries reading a script.
Specialist operators,
plugged in by engagement.
The lead operator is constant. Specialist operators (paid-channel leads, identity leads, lifecycle leads, analytics leads) join the engagement when the scope warrants it. Each is introduced in writing in the kickoff brief and attends the weekly review. Currently hiring 5 active senior roles to expand the bench — open roles.
Performance.
Senior operators by channel. Currently active on Paid Search, Paid Social, Lifecycle, Analytics. Marketplaces and CRO operators activated by engagement.
- Paid Search · Google + Microsoft + Apple
- Paid Social · Meta + TikTok + LinkedIn + Reddit
- Marketplaces · Amazon + Walmart + Target+
- Lifecycle · Klaviyo + Customer.io + SMS
- CRO · A/B testing + funnel + LP
- Analytics · GA4 + CAPI + MMM
Brand Studio.
Senior brand strategists, identity leads, writers, and front-end engineers. Plugged in by project; never a junior pod.
- Brand Strategy · positioning + ICPs + narrative
- Brand Identity · system design + tokens + components
- Naming & Verbal · trademark-screened + voice frameworks
- Brand-Led Web · design + Next.js / Astro / Webflow build
- Content & Editorial · long-form + video + podcast direction
- Launch & GTM · 16-week integrated launch system
Operator Stack.
Engineers who maintain the AI-native operator stack — skills, MCPs, anomaly alerting, server-side tracking, data warehousing.
- Claude Code skills · 80+ in production
- MCP integrations · 14 platforms direct
- Server-side GTM + CAPI · Pixel/CAPI/Conversions API
- BigQuery / Snowflake · data warehousing
- Anomaly alerting · cross-referenced against change logs
- Sentry · production monitoring on client tracking stacks